Kensington – CloudMasonry

Client: Kensington

ABOUT CLIENT
Headquartered in San Mateo, California, Kensington is the inventor and worldwide leader in laptop security locks. Kensington is a division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers, and manufacturers of branded business, academic, and consumer products, sold in more than 100 countries across the globe.

NEED
Kensington was having difficulty implementing a new Salesforce technology that was released. The B2B marketing automation analytics functionality requires Salesforce, Pardot, and Einstein Analytics knowledge to implement.

APPROACH
CloudMasonry was able to quickly stand up the tool in a usable fashion and provide training to ensure that Kensington could self-service in the future. Through our broad expertise in enterprise organizations that use a wide variety of tools in the Salesforce suite, we were able to provide Kensington the support they needed.

OUTCOME

Kensington was able to gain valuable insights into their account-based marketing efforts and glean additional insights into the marketing end of their revenue operations. This also allowed them to implement at a reduced cost compared to proceeding with implementing the new tool in-house and reduced the cost of having licenses that couldn’t be used.

Client Success Stories

In collaboration with the Strata team, CloudMasonry undertook a process of identifying and implementing meaningful Salesforce enhancements to better align its design with the current needs of the business.

CloudMasonry designed a solution to centralize both client communications and operational data to ensure more efficient client responses without the need for additional headcount.

Through ongoing partnership and an Salesforce innovation cadence, CloudMasonry has enabled CREXi to respond to the changing needs of its business as it experiences tremendous organizational growth.

CloudMasonry worked collaboratively with Prosci and others to re-architect their existing Salesforce environment to accommodate newly integrated business systems while minimizing the disruption to existing user processes.

Through an ongoing partnership, CloudMasonry has enabled Teys USA to improve its user’s Salesforce experience through the automation of repetitive tasks and the removal of redundant data requests.

CloudMasonry enabled the dental care startup Evenly, to hit the ground running with a purpose-built Salesforce solution. In a few short weeks, CloudMasony was able to design and deliver an integrated solution that met both the needs of today while still accommodating the anticipated need to scale in the future.

CloudMasonry enabled Bernie’s Book Bank to better anticipate their needs and have a greater organizational impact by restructuring their use of Salesforce and providing ongoing support and guidance.

CloudMasonry helped Kensington gain valuable insights into their account-based marketing efforts through the implementation of an advanced marketing analytics tools.

CloudMasonry partnered with Clickbooth to deliver in 3 weeks a consolidated instance of Salesforce providing a true 360-degree view of all customer data.

CloudMasonry partnered with Flexera to develop and integrate a new online community in support of over 80,000 customer and partner community users.

CloudMasonry partnered with Beamery to transform their end-to-end selling process and to provide ongoing innovation services allowing Beamery to respond quickly to changes in technology or business need.