Why Marketing Automation?

Salesforce Marketing Cloud is a powerful marketing automation platform that helps businesses create personalized marketing journeys for customers, targeting your audience on the right channel at the right time.

Salesforce Marketing Cloud (SFMC) helps companies engage with their customers at each relevant touchpoint, leading to better customer engagement and improved conversions to sale.

Our Marketing Cloud Offerings

Salesforce Marketing Cloud Implementation
Marketing Cloud Enablement and Advancement
Marketing Cloud Campaign Strategies
Ongoing Campaign Management
Campaign Analytics
Ongoing SFMC Training and Support

End-to-end full Salesforce Marketing Cloud implementation and migration services

Preference center setup, profile management, IP warming, business units, contact model setup, Marketing Cloud Connect to Sales or Service Cloud, user roles and permissions, standard email configuration and setup, publication lists

We can advance your teams’ usage and adoption of the platform

Make the most out of your investment using Mobile Connect for campaigns like SMS, MMS, and Push journeys, leveraging Einstein AI features like Engagement Scoring, Send Time Optimization, and Engagement Frequency, and leveraging online behaviors as entry audiences into customer communication journeys in Journey Builder.

We will help evolve your Marketing Cloud strategy, consulting on channel and cross-channel strategy and customer lifecycle management.

Advanced journey communications, abandoned browse and abandoned cart, segmentation and audience management, customer personalization opportunities.

Take your campaigns to the next level with management of personalized email programs and 1:1 dynamic content

Day-to-day campaign builds and deployment, including complex journey configurations leveraging Journey Builder and Automation Studio. Data management, audience segmentation, email and journey development, testing and reporting setup, landing page development, mobile campaign integration, including SMS and push notifications, social media campaign enablement, ongoing campaign support / analytics.

Understand campaign performance at a glance, across channels

Campaign performance data showing customer engagement and channel effectiveness, user journey and conversion optimization, Datorama, integration of Google Analytics / 360

Unlock the power of your Marketing Cloud technology

We will work with you on the best approach for your needs, whether it’s managed services for ongoing platform support, campaign development and execution, or on a per project basis. We will provide strategic marketing insights along with agile project methodology practices, allowing our team of experts to help you realize the full value of your marketing technology investment.

Typical levels of Marketing Cloud Support

Implementation

If you’re looking for a Salesforce Partner who can perform your Marketing Cloud implementation, we can help. CloudMasonry is a Salesforce Silver Partner and our dedicated Marketing Automation Practice has the experience to help you successfully implement Salesforce Marketing Cloud (SFMC)

  • Not sure how to set up your contact model? How many business units will you need? What about your preference center and IP warming?
  • Our team can guide you through the SFMC implementation process – we’ll ask the right questions, uncover all the nuances, and walk you through all of the implementation steps to get you up and running

User Adoption

You’ve implemented Marketing Cloud. Now what? How do you ensure your users adopt the platform and realize the full power of SFMC?

  • Our Marketing Automation team can help with Marketing Cloud platform adoption and enablement by acting as an extension of your marketing technology team
  • We work as subject matter experts in all Marketing Cloud Studios and Builders and can show you SFMC platform best practices
  • Whether it’s developing new customer onboarding journeys, ongoing engagement or win-back programs, personalized email communications based on specific customer attributes, or helping to set up automations for recurring file imports and triggered messages, we’ve got real world experience working in the platform and can help you establish best-in-class marketing automation programs

Ongoing Support

You’re up and running with Marketing Cloud but need a Salesforce partner who can help with ongoing SFMC support. How can you improve and advance your use of Marketing Cloud?

  • Our Marketing Automation team can support you with ongoing managed services or on a per project basis. Our Marketing Cloud team can act as an extension of your marketing technology team as additional headcount
  • Let us help you evolve your ongoing Marketing Cloud efforts. We’ve got real world experience managing complex projects, such as advanced customer journey planning and execution to creating dynamic personalized emails and mobile campaigns. We can help you create marketing programs that engage your customers across the channels they are interacting with
  • CloudMasonry Marketing Automation can help guide you in the use of Einstein AI features for Marketing Cloud, like Einstein Engagement Scoring and Engagement Frequency. Leverage Einstein features to allow machine learning to refine your target audience, contact frequency, content, and subject lines for high performing marketing programs
  • We’ll start with strategic discovery sessions to understand your goals. Then we will create Marketing Cloud solutions to support your marketing objectives. We’ll review the analytics and metrics against these goals and help you optimize your marketing campaigns

Salesforce Marketing Cloud Features

CloudMasonry has a full service Marketing Automation practice with experts who can help in all Marketing Cloud technologies, including Journey Builder, Email Studio, Automation Studio, Contact Builder, Social Studio, Ad Studio, Interaction Studio, and Datorama.

EMAIL
STUDIO
JOURNEY
BUILDER
AUTOMATION
STUDIO
MARKETING CLOUD CONNECT
INTERACTION
STUDIO
AUDIENCE
BUILDER
SOCIAL
STUDIO
ADVERTISING
STUDIO

FEATURES

EMAIL STUDIO

Using drag and drop functionality, Email Studio fully supports 1:1 personalization, allowing you to communicate with your customers with messages tailored to them. Add dynamic content and personalization to improve relevancy, customer engagement, and click through rates.

FEATURES

JOURNEY BUILDER

Each customer is unique and with Journey Builder your customers can experience personalized journeys based on their specific attributes and behaviors. Journey Builder allows for 1:1 customer experiences across varying channels like dynamic email content, custom SMS and push messages, and online behaviors leveraging Google Analytics integrations for high conversion activities like abandoned view and abandoned browse.

FEATURES

AUTOMATION STUDIO

Automation Studio allows you to automate your marketing processes, saving time and allowing for greater efficiency. Activities such as file imports, file processing, email sends, SQL queries and even creation of entry audiences for Journey Builder can all be handled within Automation Studio. Multi-step activities can run on an immediate, triggered, or scheduled basis.

FEATURES

MARKETING CLOUD CONNECT

Get a 360-degree view of your customer by integrating Sales Cloud, Service Cloud and Commerce Cloud with Salesforce Marketing Cloud using Marketing CloudConnect (MCC). Ensure a consistent branding and messaging experience, while engaging customers in relevant conversations, and ultimately driving more leads into Salesforce.

FEATURES

INTERACTION STUDIO

Visualize, track, and manage customer experience with real-time interaction management. Use the customer experiences to drive valuable engagement at the right moment and just the way your audience prefers. Interaction Studio enhances the power of Marketing Cloud with expanded real-time personalization.

FEATURES

AUDIENCE BUILDER

Segment and build target audiences for your marketing campaigns. With Audience Builder you can plan, personalize, and optimize audiences and segments for each customer journey, leading to an optimal customer experience and improved conversions.

FEATURES

SOCIAL STUDIO

Manage, schedule, create, and monitor your social media posts in one location. Engage with your customers at each possible platform so that you can understand how they feel about your brand. With Salesforce Social Studio you can publish posts on almost every platform and engage with your customers in real-time. A single interface offers a fully customizable team-based collaboration platform that analyzes channel and content performance. Analyze current trends and recommend new content ideas.

FEATURES

ADVERTISING STUDIO

Run cross channel campaigns and reach your customers wherever they are using Advertising Studio. With Salesforce Advertising Studio, you can target your customers on every social media channel including Facebook, Google, Instagram, LinkedIn, Twitter and YouTube.

GET IN TOUCH TO ADVANCE YOUR
MARKETING AUTOMATION EFFORTS

Contact us

Whether you’re looking for an experienced Salesforce Marketing Cloud implementation partner or for better usage and adoption of your existing Marketing Cloud instance, we can help. CloudMasonry is a Salesforce Silver Partner with the experience to help you get the most out of your Marketing Cloud investment.

CloudMasonry has a full service, dedicated Marketing Automation (MA) Practice with experts who have real world experience working in the platform. We provide Salesforce Marketing Cloud implementation services along with integration services with other Salesforce Clouds, like Sales Cloud and Service Cloud. And we are well versed in all Marketing Cloud technologies, including Journey Builder, Email Studio, Automation Studio, Einstein AI, Contact Builder, Social Studio, Ad Studio, Interaction Studio, and Datorama.

We have expertise and in-depth knowledge in Salesforce Marketing Cloud to help you grow your business by using marketing automation and artificial intelligence to your advantage.